Reckitt Benckiser: Durex Global Sex Survey - Supporting Sexual Health & Wellbeing Across the World

Reckitt Benckiser, a British multinational consumer goods company, needed to launch the Global Sex Survey for its condom brand Durex by using research to make it sensitive and accessible to all genders, sexualities and regions.

Health & well-being
Contraceptives, family planning
Global
Mobile research
Survey & questionnaire design
Reporting research findings
Researching sensitive topics
Strategy

Synopsis

Background

Durex are the world's number one provider of condoms with over 80 years' experience in the sexual health market. The Durex Global Sex Survey (GSS) was first commissioned in 2006 and has been replicated every five years since. The focus...

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