PayPal: The Evolution of PayPal - New Purpose, New Money

This paper describes a global research project for PayPal, the online payment service, which sought to contemporise the brand and align it with people's attitudes to money.

The Evolution of PayPal: New Purpose - New Money

Firefish and PayPal

The Context

Having been founded in 1999 to address the emergent need for secure and reliable movement of money on the internet, PayPal established itself as the category leader in many

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