Organ Donation Scotland: #Take2Minutes - How social media made a difference to those waiting for a life-saving transplant
2015 – A change of campaign direction
The previous 'Wee chat' campaign had been successfully helping the Scottish Government encourage people to sign up to the Organ Donor Register (ODR) since 2012.
But by 2015 there was a need to up the ante with a new campaign, one that would persuade people in Scotland to view organ donation as an important social responsibility (like signing up to give blood). It would encourage them to sign up straight away and be...