Open Banking: Power to the people

Open Banking, a government agency initiative, developed, launched and scaled Open Banking in the UK using a curated suite of research methodologies to inform customer experience guidelines.

Campaign details

Brand: Open BankingAgency: IpsosCountry: UK

Research Context & Challenges

At its heart, the goal of Open Banking (OB) is to re-allocate financial power away from industry and back to the people.

How do you….

  • Revolutionise a conservative...

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