Campaign details
Brand: Open BankingAgency: IpsosCountry: UK
Research Context & Challenges
At its heart, the goal of Open Banking (OB) is to re-allocate financial power away from industry and back to the people.
How do you….
- Revolutionise a conservative UK sector dominated by well-established players?
- Create a ground-breaking financial proposition to meet the needs of thousands of stakeholders?
- Champion the voice of the consumer on divisive topics like data security and money?
These are only a few challenges Open Banking Implementation Entity (OBIE) faced when partnering with Ipsos Mori to help develop, launch and scale...