Moving from fission to fusion: helping Matalan flourish

Matalan, a fashion and homeware retailer, cut across data to uncover strategic insight into the omnichannel customer journey in the UK, which enabled Matalan to invest strategically in the areas of the business that will have most positive commercial impact.

Campaign details

Brand: MatalanAgency: Join the Dots/InSites ConsultingCountry: UK

Synopsis

An innovative approach in a turbulent environment

It’s an extremely challenging time for UK retail. The market is polarising, contracting and facing aggressive online competition. However, Matalan continues to grow, and has positioned itself as a strong player in value retail.

The business identified a few years ago the need to evolve and is on a three year transformation journey. This is anchored around six key themes, with investment focused on each. While the business is aware that it needs to change, it...

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Insights Team
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