Campaign details

Brand: Macmillan Cancer Support
Country: UK


Macmillan Cancer Support has a clear vision, we want to help everyone with cancer live life as fully as they can by providing physical, financial and emotional support to everyone who needs it. This need is increasing; 2.5 million people are currently living with cancer in the UK and this figure is expected to reach 4 million by 2030. Understanding the numbers, needs and experiences of people living with cancer is vital for Macmillan to provide the support people need, in the way that they want.

Our challenge

Macmillan's Insight team has grown significantly over the last few years as demand for evidence based decision-making has grown. With this growth, we have developed an unrivalled understanding of the experience of cancer. In 2018, we decided to review how well we communicated our insight to the organisation.