Lurpak: Feeding the imagination

Lurpak, the butter brand, fuelled a new and updated direction of advertising across Europe and MENA.

Summary

Lurpak issued an unusual and significant challenge: 'provide, from one project, clear strategic direction to fuel innovative advertising for the next five years, across Europe and MENA

This required multiple innovations:

The research design involved a carefully staged interweaving of different enquiry types that built sequentially.