Libresse/Bodyform: Closing the gender pain gap

Libresse/Bodyform, the feminine hygiene product brand, carried out research to explore women's subjective experiences of reproductive pain conditions globally.


As part of the #Painstories project, Libresse/Bodyform/AMV BDDO commissioned The Outsiders to conduct a global qualitative research study to explore women's subjective experiences of reproductive pain conditions, especially endometriosis. The first objective was to gather women's metaphorical descriptions of their pain to help create a verbal and visual pain dictionary; the second was to create a 'Pain Report' for publication, deeply exploring women's pain, the surrounding taboos, journeys to diagnosis, and how a more open culture with more meaningful language around pain could help everyone live better lives.

Research was conducted in eleven markets, using an innovative three stage-approach,...

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