Agency: System1 Group Country: UK
First let's ask the obvious question. What IS a Fluent Device?
In a nutshell, Fluent Devices are repeated content that drives creative work across a series of ads. They can be characters, like the Geico Gecko or Comparethemarket's Meerkats. They can also be repeating scenarios, like Snickers' "You're Not You Whe
WARC subscribers can sign in to keep reading
WARC helps you to plan, create and deliver more effective marketing
Prove your case and back-up your idea
Get expert guidance on strategic challenges
Tackle current and emerging marketing themes
WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.
Strategy Partner, Fetch
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.
