How TSB Bank used the face of adversity to transform into a challenger brand

TSB Bank, a bank, used a new measurement tool tailored to retail banking to help senior TSB executives navigate through an IT crisis to a brighter future in the UK.

Campaign details

Brand: TSB Bank Agency: MESH Experience Country: UK

Synopsis

The IT Crisis

When an IT migration exercise went horribly wrong for TSB, the insight team responded. This case study demonstrates the powerful contribution timely insight can mak

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