Global: Understanding the Digital Audio Listener

This case study describes how Global, a radio station network, used listener research to drive an uplift in advertising sold through their digital advertising platform DAX by retaining existing and acquiring new clients.

Global: Understanding the Digital Audio Listener

Global and GfK

Summary

Every week, 23 million listeners tune into Global's radio stations – Heart, Capital, Capital XTRA, Classic FM, Smooth, LBC, Radio X and Gold. That's more than one third...

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