Flamingo x Diageo Progressive Gender Portrayal in Global Comms

Diageo, an alcoholic beverages company, evaluated the representation of women in its global communications to improve representation and help its business.


The current climate

The #timesup, #metoo and #unstereotype movements are symptomatic of global cultural shifts around gender equality and representation, so the debate about gender dynamics in advertising feels big and timely.

After all, advert

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands