#Discovery: Twitter’s quest for a clear value proposition

Twitter UK, a news and social networking brand, found a clear value proposition by combining neuroscience and implicit response testing.

Synopsis

2016 was a social, political and cultural exclamation mark of a year, but it also marked a tipping point for Twitter.

When Twitter started in 2006, Myspace was cool and Bieber was but a twinkle in YouTube's eye. The last 10 years have seen huge change and development in terms of how we engage with social media, and as Twitter's 10th birthday approached some challenges demanded attention.

Whilst users loved the platform, growth was slower and commercial partners often had less first-hand experience of Twitter. So each pitch for Twitter would necessitate an explanation of the platform,...

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