An unprecedented challenge
The COVID-19 (C19) pandemic is one of the single biggest crises the world has faced in a lifetime. The UK response to C19 required the unprecedented efforts of the British public to pull together in a spirit of national sacrifice and community.
Failure would result in loss of life on a scale not known since the Second World War. Everyone will have seen the campaigns and the press conferences, and will have read about the scientific and public service heroes who have contributed so much. Not everyone will have seen the market and social research data and...