BBC World Service: Fake News – Addressing the global disinformation problem

BBC World Service, an international broadcaster, delivered ground-breaking research that continues to play a key role in addressing the global disinformation problem of fake news.

Campaign details

Brand: BBC World ServiceAgency: Third Eye/FlamingoCountry: India/Africa


The subversion of democratic elections in Kenya, fueling inter-ethnic tensions amidst genocidal conflict in Myanmar, mob violence incited via viral WhatsApp messages in India – the terrifying consequences of 'Fake News'/ misinformation have been extensively reported by news organisations in recent years. The BBC World Service's Beyond Fake News initiative-with this research project at its heart- pledged to move beyond talking to actively fighting global misinformation.

A lot of the media commentary and emerging research on the phenomenon had focused on these acts of violence...

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