BBC World Service: Beyond the hype - shaping a global podcasting strategy

BBC World Service English (WSE) gained insights into using podcasting to connect with younger digital audiences in various markets by using a multi-stage global methodology.

Campaign details

The challenge: Delivering depth alongside unprecedented breadth

The brief was focused on three key questions: 'Where exactly on the technology hype cycle are podcasts? How does a global media organization develop a podcast strategy that...

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