BBC Global News: The science of engagement

This paper describes how BBC Global News Ltd used an innovative research methodology to measure emotional engagement to content-led marketing and how the research has impacted on the industry and BBC Global News Ltd's content marketing offering.

BBC Global News: The science of engagement

BBC Global News

Background

Content-led marketing is now an established part of the marketer's armoury. As advertisers spend vast sums of money producing content, media owners are forming specialist teams to provide...

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