BBC Global News: The science of engagement
Background
Content-led marketing is now an established part of the marketer's armoury. As advertisers spend vast sums of money producing content, media owners are forming specialist teams to provide...
BBC Global News: The science of engagement
This paper describes how BBC Global News Ltd used an innovative research methodology to measure emotional engagement to content-led marketing and how the research has impacted on the industry and BBC Global News Ltd's content marketing offering.
