Synopsis
Arper is an Italian furniture designer whose products grace offices, homes and commercial settings in more than 90 countries worldwide, making it one of the biggest players in the global market. Well-known among the design community for their elegance and style, Arper's pieces are also comfortable, functional, and extremely popular.
As part of a five-year strategy to strengthen its brand, Arper wanted to discover how to sharpen its digital communications. How did audiences view Arper on digital platforms compared to its key competitors, and how could it improve?
Arper's Global Brand Manager Chiara Davanzo Zamarian explains the challenge:...