Arper: Can chairs talk? How image and text mining helped bolster Arper’s brand

Arper, a furniture brand, used AI to mine data as part of a five-year strategy to strengthen its brand and discover how to sharpen its digital communications.

Synopsis

Arper is an Italian furniture designer whose products grace offices, homes and commercial settings in more than 90 countries worldwide, making it one of the biggest players in the global market. Well-known among the design community for their elegance and style, Arper's pieces are also comfortable, functional, and extremely popular.

As part of a five-year strategy to strengthen its brand, Arper wanted to discover how to sharpen its digital communications. How did audiences view Arper on digital platforms compared to its key competitors, and how could it improve?

Arper's Global Brand Manager Chiara Davanzo Zamarian explains the challenge:...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands