Campaign details

Brand: ArchDaily
Agency: SKIM
Country: UK

Synopsis

Background and Motivation

Over the next 10 years 1.5 billion people will move into urban areas, demanding billions of sqm of additional shelter space, to be designed by architects around the world.

ArchDaily.com is the leading web portal providing inspiration and knowledge to help architects build better cities globally. Fourteen million architects use it as their main source for curated tools & suppliers, information, and inspiration.

Architects and developers submit their top architectural projects to ArchDaily, who then carefully selects and curates the content/images to be published. Revenue source is media kits sold to architecture firms/consultants, providers of construction materials, and other construction vendors to advertise their products and services, linked to relevant projects published online.