Summary
This is the story of TikTok and One Minute to Midnight's collective journey into achieving creative excellence within their communications and research across Europe.
It shows how we have honed our approach to creative development research which has led to increasingly more effective campaigns, as well as beautiful creative which builds strong connections.
It charts a journey that has spanned the development of campaigns in the UK, France, Germany and most recently Italy, which has delivered the most successful campaign known to TikTok - one which has smashed its comms metrics for the year with just one campaign.
But...