Mr. Proper – Talking Surfaces

The household cleaning brand Monsieur Propre (know as Don Limpio in Spain) sought to boost its position in its core French and Spanish markets by challenging the advertising conventions of its category, and letting the surfaces, rather than a housewife, do the talking.
  

Mr. Proper – Talking Surfaces

Campaign Title: Talking SurfacesAgency Name: Grey BrusselsClient Name: Procter and GambleBrand Name: Mr. ProperCategory: TELEVISION

SUMMARY

This campaign was for the household cleaning brand, Mr. Proper (known as Monsieur Propre in France and Don Limpio in Spain). France and Spain have very different cleaning cultures (due to the predominance of different types of surfaces), and the brand has performed differently in each market, where the competitive context are also different. In spite of these differences, one thing unites both markets: advertising in this sector...

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