As the world emerged from its COVID-cocoon, sensation seekers in Singapore were hungry to pursue exciting and exhilarating experiences. For an artisanal chocolate brand launched to much fanfare during the pandemic, this meant upping the ante as it opened its doors to a brand-new lifestyle destination located within the lush greenery of Dempsey Hill. Our six-week campaign saw the venue fill to capacity, queues snake down the street, and festive products sold out for the month that followed.
Challenge: Popularising a Cult Brand
While many brands were hit hard by the impact of COVID-19, an artisanal chocolate brand that...