Mr and it

The authors of this paper address the issue of whether some businesses have over-estimated the strategic value of Information Technology (IT) and so have overspent and chased a payoff that has not materialised.

Mr And It

How to play the IT card

Clive Nancarrow Bristol Business School, UWEMartin Oxley NFO Europe InteractiveMerlin Stone IBM UKJulie Tinson Bristol Business School, UWE
 
The Literature
 
Hard Evidence

It is estimated that, worldwide, businesses...