MPWR: PWR Takeover

MPWR, the digital telco brand, generated mass awareness and gained followers for the brand in Indonesia.

Campaign details

Brand: MPWRLead Agency: Mata AnginRegion: APAC

Strategy

Objective

MPWR is Indonesia's newest brand in the rising category of digital telco. The brand purpose is to empower Indonesian youth (ages 15-21) to take control of their digital life...