MOWI: The lingo of love for salmon

Mowi, a food company, increased sales and awareness in Scotland by launching its own language showcased through a series of creatives on video, display and social.

Introduction

MOWi [MOH-EE]

noun

The world's largest salmon producer responsible for supplying 30% of the world's salmon.

Before 2021, you'd probably never heard of the #1 producer of salmon for UK supermarkets, Mowi. Launching a consumer brand with the largest...

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