Moving tracking studies on-line: experiences gained when using fully automated procedures

For some time, market research companies have been focusing on collecting data and presenting it, instead of analysing the data so that clients can benefit from it.

Moving tracking studies on-line: experiences gained when using full automated procedures

Fredrik Nauckhoff and Bo MattssonCint, Sweden

Fredrik ÖstgrenNepa, Sweden

INTRODUCTION

Starting in 2005 Nepa began to look for other ways to perform their until then...

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