Moving offline to online: why one commercial broadcaster wouldn’t look back

This paper, by Simon Scholes, ITV, and Christine Connor, GfK NOP Media, details how the establishment of a new, online audience appreciation panel for ITV has changed the nature of the research process throughout the organisation.

Moving offline to online: the reasons why one commercial broadcaster wouldn't look back

Christine ConnorGfK NOP Media, United Kingdom

Simon ScholesProduction Research & Insight, ITV, United Kingdom

INTRODUCTION

You can't do today's job with yesterday's...

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