Moving from Novelty to Necessity

Describes how the Internet is altering the ways people seek information, and making possible one-to-one accountable advertising.

Moving From Novelty To Necessity

How the web is changing the way people search for and use information

Thomas R. Evans, Geo Cities.

We are experiencing what future historians are likely to describe as a seminal moment in history. Everything about how we access information, communicate with each other, and buy and sell goods is being fundamentally changed by the Internet. Having an opportunity to have a front row seat for this event is one of the reasons I left a great job in magazine publishing last April, president and publisher of US News and World Report,...

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