Few studies have examined the effects of Internet promotions within social networking sites. This study uses a comparison of online survey results from an official movie site and a movie contest promotion within a MySpace site to examine the effectiveness of the two online promotional tactics.
Movies and MySpace: The Effectiveness of Official Web Sites versus Online Promotional Contests
Emily Mabry and Lance Porter
With the growth in online advertising, there are now numerous ways to reach consumers using promotional tactics. However, many of these...