Mountain View: Heart-Beating Science

Habiba Diab

Mountain View, a real estate brand, launched a campaign in Egypt to increase consideration and leads, grow market share and garner brand love.

Campaign details

Brand: Mountain View Brand owner: Mountain View Entrant company: JWT CairoIdea creation: JWT Cairo Market: Egypt Sector: Property & construction Media channels: Online video, Word of mouth, Influencers, KOLsBudget: Up to 500k

Executive summary

Against...

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