Mott’s Clamato - "When you see one, you want one”

The Caesar is a truly Canadian cocktail, unique to this country, powerfully associated with social occasions and the ritual of preparation and consumption.

Mott's Clamato “When you see one, you want one”

EXECUTIVE SUMMARY

Business Results Period (Consecutive Months):

June 2006–June 2008

Start of Advertising/Communication Effort:

July 2006

Base Period for Comparison:

Year Ago Trends

The Caesar is a truly Canadian...

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