Motorway: This Is The Motorway – Brand Launch

Will Mclure

Online car sales comparison service Motorway steered a heavyweight brand campaign in the UK to enhance awareness and boost enquiry figures.

Campaign details

Brand: MotorwayBrand owner: MotorwayEntrant company: Manning Gottlieb OMD - United KingdomIdea creation: Wonderhood StudiosMarket: EuropeSector: Media & publishingMedia channels:Radio & audio, Outdoor, Out-of-home, Websites & microsites,...

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