Motorola Inc.: Moto campaign

In 1995 Motorola, Inc., dominated the mobile-phone market with 54 percent of the global market share.

Motorola Inc.: Moto campaign

Kevin Teague

OVERVIEW

In 1995 Motorola, Inc., dominated the mobile-phone market with 54 percent of the global market share. Over the next few years, however, Motorola was accused of losing sight of its customers' needs and designing...