Motorola Inc.: Moto campaign

Kevin Teague

In 1995 Motorola, Inc., dominated the mobile-phone market with 54 percent of the global market share.

Motorola Inc.: Moto campaign

Kevin Teague

OVERVIEW

In 1995 Motorola, Inc., dominated the mobile-phone market with 54 percent of the global market share. Over the next few years, however, Motorola was accused of losing sight of its customers' needs and designing unsightly phones with overly complex features. By 2000 Motorola had surrendered much of its business to Nokia, Inc., a company renowned for creating stylish mobile phones with an easy-to-use functionality. To salvage its brand Motorola hired Tim Parsey, who had worked previously at Apple Computer, to head a team to design a new line of premium, stylish Motorola phones....

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