Motorola Inc.: Intelligence Everywhere campaign

Motorola, Inc., began by selling radio accessories in the 1920s, but by 2000 mobile phones were Motorola's highest-grossing product.

Motorola Inc.: Intelligence Everywhere campaign

Kevin Teague

OVERVIEW

Motorola, Inc., began by selling radio accessories in the 1920s, but by 2000 mobile phones were Motorola's highest-grossing product. Even though Motorola was the world's second-largest mobile-phone company behind Nokia, Inc., it was brutally affected by the tech industry's downturn in 2001. Motorola's stock price had plummeted nearly 70 percent in just 12 months. The company also announced thousands of layoffs during the same year. Executives at Motorola believed that the best way to prevail in the new decade was to lead the telecommunications industry with innovative products. In 2001 the company...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands