Motor Neurone Disease New Zealand: David’s Unusables

Motor Neurone Disease New Zealand (MND NZ), a charity, turned a leading online auction site into an education resource to raise awareness about MND in New Zealand.

Problem Definition

Imagine being locked in a body that can't move, speak, swallow, hug, hold, and eventually breathe. All in a span of one month while your mind stays sharp.

Motor Neurone Disease is brutal disease and New Zealand has one of the world's highest mortality rates from it.

At surface level, you could attribute low awareness to MND NZ being a small charity with very small budgets for advertising.

But through further investigation we identified the real challenge - while the impact of MND is big and devastating, the scale of MND was small relative to other diseases.

Despite...

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