Motor Neurone Disease New Zealand: David's Unusables

Motor Neurone Disease New Zealand (MND NZ), a charity, turned a leading online auction site into an education resource to raise awareness about MND in New Zealand.

Campaign details

Brand: Motor Neurone Disease New ZealandBrand owner: Motor Neurone Disease New ZealandEntrant company: Special AucklandIdea creation: Special AucklandMarket: New ZealandSector: Charities & voluntary organisationsMedia channels: Newspapers, Online display, Online video, Outdoor, Out-of-home, Public relations, Radio & audio, Search marketing, Social media, Television & Connected TVBudget: Up to 500k

Executive summary

We needed to increase awareness and understanding of Motor Neurone Disease for MND New Zealand.

But getting people to understand the nature of a disease is hard unless they have experienced it for themselves....

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