Campaign details
Brand: Motor Neurone Disease New ZealandBrand owner: Motor Neurone Disease New ZealandEntrant company: Special AucklandIdea creation: Special AucklandMarket: New ZealandSector: Charities & voluntary organisationsMedia channels: Newspapers, Online display, Online video, Outdoor, Out-of-home, Public relations, Radio & audio, Search marketing, Social media, Television & Connected TVBudget: Up to 500k
Executive summary
We needed to increase awareness and understanding of Motor Neurone Disease for MND New Zealand.
But getting people to understand the nature of a disease is hard unless they have experienced it for themselves....