Motivational Research via E-Mail: The Donna Moderna Case: How Women Approach New Technology

This paper presents an experimental case of the application of online motivational research, using an interactive link via email between the researcher and the sample.

Qualitative Research On-line

Motivational Research Via E-Mail

The Donna Moderna Case: How Women Approach New Technology

Luisa PoglianaArnoldo Mondadori Editore, Italy. andBruno PatiernoScenari s.r.l., Italy.

 

REASONS AND METHODS

Background and Objectives...