Motilal Oswal: Skin in the game

Motilal Oswal, a financial company, launched 40-second videos and 6-second bumper ads on YouTube in India to remind its target audience about the important of good quality equity investments.

Campaign details

Brand: Motilal OswalContributing Agency: KinnectEntry Title: Skin in the game – Motilal OswalWinning Category: 6-Second StorytellingPrimary Objective: Consideration

Background/Context/Business Objective

Warren Buffett once famously said...