Motilal Oswal: Putting Money Where their Mouth is Motilal Oswal, a broking house, increased its customer base in India. Investment India Ladder and tools 1 - Influential Idea 2 - Behaviour Breakthrough 3 - Sales Spike 4 - Brand Builder 5 - Commercial Triumph Campaign detailsBrand: Motilal OswalBrand owner: Passionate Investment ManagementEntrant company: MullenLowe Lintas Group - IndiaIdea creation: Mullen Lintas MumbaiMarket: AsiaSector: Financial servicesMedia channels: Content marketing, Social mediaBudget:Up...