Mothers Against Drunk Driving, Connecticut Chapter: Drunk Driving's A Serious Crime. Let's Treat It That Way. campaign

Chris Amorosino

The campaign "Drunk Driving's a Serious Crime. Let's Treat It That Way" was originally created in 1997 for the Connecticut chapter of Mothers Against Drunk Driving (MADD).

Mothers Against Drunk Driving, Connecticut Chapter: Drunk Driving's A Serious Crime. Let's Treat It That Way. campaign

Chris Amorosino

OVERVIEW

The campaign "Drunk Driving's a Serious Crime. Let's Treat It That Way" was originally created in 1997 for the Connecticut chapter of Mothers Against Drunk Driving (MADD). It was deemed so effective, however, that it was later adopted by chapters around the United States. At no charge, advertising agency Pagano Schenck & Kay of Boston created a television commercial and four posters, approximately 13 by 16 inches, designed to look like warning or safety signs. Each poster compared the lenient...

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