Mothercare UK: Baby & Me Club

Mothercare, the specialist retailer, wanted to help new parents at a difficult time in their lives, while simultaneously driving greater loyalty and increasing multichannel sales.

Mothercare UK: Baby & Me Club


CLIENT • Mothercare UK

THE TEAM • Steph Hill, Phil Draper, Matt Beaven, Lucy Ryan, Kirsty Ware, Juan Mingo,Florencia Douek.

Other contributor: 4DM — Print production.

WHAT IS WONDERFUL ABOUT THIS WORK?• We know that for new parents the first year of a baby's life can be a confusing and exhausting time! Our aim was to help change that. The Mothercare Baby & Me Club has 365,000 members and has generated over £12.8 million in sales. For every £1 spent running it we receive over £32 back....

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