Mothercare (Early Learning Centre): Jack & the Beanstalk

Early Learning Centre, the children's toy retailer, wanted to increase the number of parents who bought birthday presents at its stores.

Mothercare (Early Learning Centre): Jack & the Beanstalk



"The judges struggled to find fault in this unanimous winner. Creatively charming and innovative, this personalised campaign showed that investing a little extra can generate an even greater ROI."

Caroline Parkes, LIDA


Claire Wellman

Samantha Peters

Alan Mackie

Michael Poole

Paul Snoxell

Andy Todd

Steve Aldridge

Celine Gale

CLIENT • Mothercare PLC (Early Learning Centre)

WHAT IS WONDERFUL ABOUT THIS WORK?• We targeted parents at a truly magical time: just before their child's birthday. But how do you get everyone to bubble with...

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