Campaign details
Brand: Mother RawAgency: Zulu Alpha Kilo
Campaign Summary
Michelle's RawFoodz, makers of raw vegan dressings, dips and sauces, is known for being clean and organic. The brand is on a mission to share the goodness of plants with the world. Focused in Ontario, the objective was to secure national Canadian distribution, and at least one US retailer. With such a bold mission and fighting major brand powerhouses like Renées and Bolthouse Farms, we needed an equally bold brand reinvention to deliver.
Campaign Goals
Our objective: Significantly evolve the brand – its name and its look...