Motel 6 Corporation: We'll Leave The Light On For You campaign

Beginning in the early 1960s, Motel 6 enjoyed enormous success with its ultradiscount brand of lodging, which minimized amenities and maximized value for cost-conscious travelers.

Motel 6 Corporation: We'll Leave The Light On For You campaign

Judson Knight

Overview

Beginning in the early 1960s, Motel 6 enjoyed enormous success with its ultradiscount brand of lodging, which minimized amenities and maximized value for cost-conscious...