Motability: Goability

Motability, a provider of adapted mobility vehicles, launched its ongoing initiative GoAbility in the UK to enrich Google Maps and record everyday obstacles to make journeys more accessible.

Campaign Details

Brand: MotabilityAgency: McCann BristolCountry: United Kingdom

Why is This Work Relevant for Creative Strategy?

Motability provides 640k customers with adapted mobility vehicles: cars, wheelchairs, scooters. To grow, the business needed to make a strategic leap - from provider of vehicles to enabler of 'whole journey' independence – and engage the remaining 1.2m disabled people in UK receiving personal mobility allowance. GoAbility gives us that platform: a strategic collaboration with Google and our customer community. From tailoring vehicles to individual needs, we now enable customers to tailor individual journeys. GoAbility transforms the customer experience,...

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