Motability: Goability

Motability, a provider of adapted mobility vehicles, launched its ongoing initiative GoAbility in the UK to enrich Google Maps and record everyday obstacles to make journeys more accessible.

Campaign Details

Brand: MotabilityAgency: McCann BristolCountry: United Kingdom

Why is This Work Relevant for Creative Strategy?

Motability provides 640k customers with adapted mobility vehicles: cars, wheelchairs, scooters. To grow, the business needed...