Mortein: Biting A Bigger Share With Louie!

Rather than try to outshout its strongest opponent, mosquito repellent brand Mortein disrupted the market with a product innovation backed by an iconic creative identifier, to win share of mind and wallet in India.

Campaign details

Brand: Mortein Brand owner: Reckitt Entrant company: ReckittIdea creation: In house Market: India Sector: Household & domestic (general) Media channels:Online video, Print - general, Online display, Point-of-purchase, In-store, Word of mouth,...

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