Morrisons - 'Let's Grow': Getting Your Hands Dirty with Morrisons

Sarah Heyworth, Veriça Djurdjevic, Ann Wixley, Stuart Sullivan-Martin and Michael Bates

This paper shows how a new marketing programme generated significant returns at a time when competitors were concentrating on price.

Morrisons – 'Let's Grow': Getting Your Hands Dirty with Morrisons

Principal Authors: Sarah Heyworth, Veriça Djurdjevic - Mediaedge:ciaContributing Authors: Ann Wixley - MEC Access, Stuart Sullivan-Martin - Mediaedge:cia, Michael Bates - W.M. Morrisons...

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