Morris dancing to Norwich may not be the best way to build your brand

Jeremy Bullmore

In his regular column for Market Leader, Jeremy Bullmore argues that brands need some form of publicity if they are to maintain a presence in consumers' consciousness.

Morris dancing to Norwich may not be the best way to build your brand

Jeremy Bullmore

I don't suppose you remember William Kempe. He was very famous once. Between 11 February and 11 March 1600, he morris danced all the way from London to Norwich. For a...

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