The author likens the global economic downturn to the sci-fi world described by H.G.Wells in The Time Machine: before, the world was full of Eloi, working to marketing plans that couldn’t fail provided one had a good product; now the Morlocks are in charge, and marketers, with slashed budgets and unsold stock, are digging deep into their brand equity.
Morlocks, Eloi, Obama and talking to the future
Some people turn to research to predict the future. I prefer science fiction. It's generally better written, cheaper and more far-reaching in its scope. The big secret of sci-fi is that it's really...